Creative
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Halo x Samsung: The Grappleshop

how the internet came together to go shopping with a space harpoon

WELCOME TO THE GRAPPLESHOP, AN ELECTRONICS STORE IN SPACE WHERE THE INTERNET SHOPPED BY SHOOTING ITEMS WITH A HALO GRAPPLESHOT (BIG SPACE HARPOON).

GAMING TV’S. CONSOLES. BIRTHDAY CAKE. STORE FIXTURES. MINIMUM-WAGE EMPLOYEES IN COSTUME.

IF THEY HIT IT, WE SHIPPED IT.

USING TWITCH TO CONTROL THE GRAPPLESHOT, THE INTERNET SHOPPED FOR OVER 24 HOURS.

THE DAMAGE? 45,000+ SHOPPERS. 7+ MILLION VIEWS. 100% STORE DESTRUCTION.

500+ LINES OF STORE PA DIALOGUE WERE RECORDED BY JEFF STEITZER, THE LEGENDARY VOICE OF HALO. ENJOY A SAMPLE BELOW.

here’s everything I already said but in a case study video: